It isn’t surprising that Eventbrite is looking for ways to fight rising acquisition costs owing to the competition it faces from all corners. We succeed when our creators succeed and this change is indicative of a focus on ensuring we make the best decisions for the majority of our customers.” The changes we announced today will mean lower ticket fees for the vast majority of our creators, and the millions of people that attend the events they plan, promote and produce each year. It’s also removing a service fee cap of $19.99 that it used to institute no matter how much an event organizer was charging.Īsked about the pricing changes, a spokesperson sent us a fairly bland statement: “At Eventbrite we have always been committed to enabling event creators to deliver a diverse range of live experiences by offering a superior product at a fair price. In fact, instead of charging one percent of every ticket price as a service fee, Eventbrite will now take a 2 percent cut, which should add up for organizers that use the service for bigger events. The moves don’t really mean that Eventbrite is charging less. Specifically, payment processing fees are dropping from 3 percent to 2.5 percent. Today, it sent customers a note explaining that for those using its “Essentials” package (unlike its “Professional” package, whose bells and whistles include customer support, customer questions for attendees and more), reduced prices are coming for many. Now the company is trying to make up for some of those losses by announcing a new pricing scheme. Eventbrite - the 12-year-old, San Francisco-based ticketing company that announced plans last week to go public and sell $200 million worth of shares on the NYSE - has been losing money since 2016, posting losses of $40.4 million in 2016, $38.5 million for 2017 and $15.6 million so far this year.

Reaching event organizers to help them sell tickets isn’t cheap.

Eventbrite service fee